W6 Asign BA541 Customer-Based Metrics Essay Example | Topics and Well Written Essays - 750 words

W6 Asign BA541 Customer-Based Metrics - Essay Example For example, at the peak of their popularity with people willing to buy coffee with a more expensive price tag, Starbucks spent a lot of money opening several stores, expanding rapidly locally and internationally. In 2008, however, it was forced to assess which stores were making profit and proceeded to close 600 stores in the Unites States. (The Associated Press, 2008) Not all customers have the same value to a company. A company should be able to know who among their customers they should create relationships with to earn revenue. Some customers may buy big ticket items occasionally, but are less significant when compared to customers you regularly buy less expensive items. The customer equity test must be applied to know the degree of marketing efforts to be exhausted in acquiring and retaining customers. (Peppers, D. & Rogers, M., 2011) Seeing that Starbucks is able to maintain a loyal following, this metric appears to have been satisfied. The company offers a variety of products, dependent on the location of the store. For instance, some of their products in the United States are not available in their branches overseas. With this scenario, it can be said that the company was able to understand what their loyal customers like about them and thus made sure those items were available. An issue with this is in order to be competitive and have an edge in the industry, the company needs to come up with other ideas. One of these is providing alcohol at a certain time of the day to reach a possible market and this is problematic because as a survey has shown, some of those who have quit drinking gather at Starbucks for their support group meetings and drink coffee. (Williams, G., 2014) Knowing what the customers want is a very important strategy in a business. Customers need to feel important and needed. Thus, a company that wants to build lasting

Spiritual Diversity Assignment Example | Topics and Well Written Essays - 1250 words

Spiritual Diversity - Assignment Example Panentheism or animism characterizes the spirituality of Native American with an emphasis on personal spirituality and connectivity with daily activities that occur in spiritual and natural â€Å"worlds† (Rainbow of Spirituality, 2013). Native American Spirituality makes the people to have a belief in sacred and that everything that is done originates from the heart of an individual. As such, the spiritual perspective of this religion is that the Supernatural Being has the sovereign power of bringing illness to the community members. For individuals to receive this healing, spiritual components such as belief, meditation and prayer have to be integrated. This acts as the means of these people to communicate with their creator in order to receive this healing. Native American belief bases on the provision of services from the heart of an individual. As such, the faith of the people is vested on the quality and reliability of services, which are offered by care providers of othe r spiritual beliefs. However, differences in cultural practices make it complex for these people to focus on the healing from the health care providers of other spiritual beliefs. This is because of ethnic barrier and differences in communication pattern with source of healing power (Rainbow of Spirituality, 2013). This makes the Native Americans not to have a strong belief in healing from health care providers of other spiritual beliefs.... Further, the philosophy of Christian and Native American is connected in terms of reliability of health care providers from other spiritual beliefs to contribute towards healing of an individual. This includes provision of quality health care and protection, which is aimed at ensuring that the patient gets well. Treatment of patients in both cases is the same such that there is no bias in terms of how health care services are provided to the patients. This implies that both Christian philosophy and Native American Spirituality accept to have health care services provision from people of other spiritual beliefs provided that their services are based on best practices and interests for the patients under consideration. Buddhism is one religion that has a strong emphasis on â€Å"mindfulness†. This implies that health care providers have to note that patients may seek for quietness and peace in order to meditate. This is an issue of concern for Buddhism religion (Ehman, 2007). Mo desty is another virtue that Buddhism religion emphasizes on. As such, cultural concerns of treatment by opposite sex may impact the process of patient caring and delivery of medication. The perspective of this religion with respect to healing of a patient is that prayers that are characterized of meditation by the patient contribute significantly towards the healing process. These prayers should be done in a silent and secure place where there are no people to interfere with the patient during the meditation process. The critical components of healing for this religion are praying. This involves loud chants that are done in a repeated manner within a quiet environment, which is